What is the trending Ice Water Routine?
Ashton Hall, a former NFL hopeful turned wellness coach, has captivated millions with his ultra-disciplined early morning routine—one that features the repeated use of Saratoga Spring Water in a way no one expected.
His now-viral video, “The Morning Routine That Changed My Life 3:50 AM to 9:30 AM,” has sparked an avalanche of reactions, memes, and, most notably, a staggering surge in Saratoga Spring Water’s sales. This raises an important question: How did a personal health ritual transform into an unexpected marketing goldmine for a bottled water company?
Who is Ashton Hall? From Football Dreams to Fitness Guru
To understand the craze, it’s essential to know who Ashton Hall is. The 29-year-old former athlete once pursued a professional football career, briefly signing with the Baltimore Ravens and Indianapolis Colts in 2010. However, after his NFL aspirations didn’t pan out, he faced personal struggles, including a period of depression.
Determined to turn his life around, Hall transitioned into personal training, eventually becoming a director at a gym. When the COVID-19 pandemic hit, he seized the opportunity to launch an online fitness platform. His business thrived, and Hall became a well-known name in the fitness and self-improvement space, particularly among those seeking extreme discipline and lifestyle transformation.
Now, Hall’s online presence is defined by his rigorous routines and unconventional wellness habits—one of which has propelled Saratoga Spring Water into the limelight.
Inside the Viral morning Routine
Hall’s Ice Water Routine ritual begins at an almost unfathomable 3:50 AM. The first few minutes involve peeling off mouth tape—a controversial biohacking practice believed to improve nasal breathing—before he heads to the sink to brush his teeth. But what comes next is what truly caught the internet’s attention.
He pours himself a glass of Saratoga Spring Water, the premium bottled water known for its distinctive cobalt-blue glass bottle. While drinking water first thing in the morning isn’t particularly shocking, Hall takes it a step further:
- He steps onto his balcony, shirtless, and performs a series of push-ups.
- He meditates in the stillness of dawn.
- He then submerges his face in a bowl filled with ice water—enhanced with Saratoga Spring Water.
Hall repeats this ice-water dunking process multiple times, explaining in the video that it helps with reducing puffiness, improving alertness, and setting a focused tone for the day. Afterward, he consumes a banana and rubs its peel on his face, claiming it offers natural skincare benefits.
The routine lasts until 9:30 AM and includes a mix of reading, journaling, more physical training, and cold showers. But while many aspects of his regimen were noteworthy, it was his use of Saratoga Water that truly set social media on fire.
The Internet Reacts: Memes, Jokes, and Skyrocketing Sales
Hall’s video quickly became a cultural moment, racking up over 40 million views on YouTube and generating massive engagement across platforms like TikTok, X (formerly Twitter), and Instagram.
While some fitness enthusiasts praised his discipline, the majority of internet users were amused, particularly by his insistence on using Saratoga Water in ways no one had seen before. Memes flooded social media, with users joking about the Saratoga Water CEO waking up to find their brand suddenly dominating the conversation.
Some standout reactions included:
- “Saratoga Water CEO for the next 3 weeks: [counting cash].”
- “The CEO at the Saratoga Water company watching the sales skyrocket today.”
- “I bet the CEO of @SaratogaWater wakes up Monday and is like WTF happened this weekend?!?!”
The impact wasn’t just limited to jokes—real business results followed. Google searches for “Saratoga Water” spiked by 1,379%, and reports indicate that sales have surged dramatically since Hall’s video went viral.
The Brand Behind the Bottle: Saratoga Spring Water’s Luxe Appeal
Saratoga Spring Water isn’t just any bottled water. Founded in 1872 in Saratoga Springs, New York, the brand has long been a symbol of luxury. Unlike mass-market brands, it has traditionally been positioned as a premium choice, often found in high-end restaurants, boutique hotels, and exclusive events.
In 2021, BlueTriton Brands, formerly known as Nestlé Waters North America, acquired Saratoga Spring Water. At the time, Adam Madkour, the company’s CEO and sole shareholder, expressed excitement about the partnership, stating:
“We believe BlueTriton’s leadership and resources will position Saratoga Spring Water for growth while maintaining its reputation for high-quality, premium products.”
Despite its prestige, the brand never quite reached mainstream cultural relevance—until Hall’s morning routine changed everything.
MrBeast hopped on the viral internet trend, which involves dunking faces into ice water. The trend emerged after fitness influencer Ashton Hall went viral for his excessive morning routine. No sooner had the trend gained ground on the internet than every other individual, brand, and well-known figure jumped on the bandwagon.
If you somehow missed the joke, the timeline no longer makes sense. Taking to X, MrBeast cheekily wrote:
“Morning gang, don’t forget to dunk your face in ice water today
How Social Media Shaped Saratoga’s Success
The virality of Hall’s morning routine serves as a case study in modern digital marketing. Unlike traditional advertising campaigns that require millions in spending, a single influencer’s endorsement—whether intentional or not—can shift market trends overnight.
Saratoga Spring Water’s unexpected rise highlights the power of organic social media influence:
- Unscripted Product Placement Works – Unlike forced sponsorships, Hall’s use of Saratoga Water felt authentic, making people more likely to buy into the hype.
- Memes Fuel Marketing – The sheer volume of jokes and memes surrounding the brand turned it into a trending topic, effectively giving it free global advertising.
- Consumer Curiosity Drives Sales – Even those who had never heard of Saratoga Spring Water were now eager to try the brand that had become a viral sensation.
What’s Next for Ashton Hall and Saratoga Water?
With Hall’s routine still circulating across social media, it’s likely that Saratoga Water will continue to enjoy heightened visibility—at least for the foreseeable future. However, whether the brand capitalizes on this unexpected moment remains to be seen.
Industry experts suggest that Saratoga could:
- Launch a limited-edition “Ashton Hall” bottle to commemorate its viral success.
- Collaborate with Hall on a fitness or wellness initiative.
- Double down on digital marketing to keep the momentum going.
As for Hall, his brand has never been bigger. While some people mock his extreme morning habits, many admire his discipline and commitment to self-improvement. If history is any indicator, this won’t be the last time he makes waves online.
Final Thoughts: A Morning Routine That Changed More Than Just One Life
What started as a personal wellness video has transformed into one of the biggest viral moments of 2025. Ashton Hall’s ice-water-filled mornings have not only sparked conversations about self-discipline but have also turned a 150-year-old premium water brand into a cultural phenomenon.
Whether you see it as an inspiring health hack or just an elaborate way to make water go viral, one thing is clear: the internet works in mysterious ways—and Saratoga Water just got the marketing break of a lifetime.
