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News reaching our desk is that 20-year-old beauty queen, valedictorian, and youth advocate Kimberly Jael Aremo Acio has officially been signed as the new Brand Ambassador for Pepsi Uganda (Crown Beverages Limited).
The corporate announcement was officially made on Monday evening, August 24, 2026, at approximately 7:50 PM EAT, across Pepsi Uganda’s official social media platforms.
The unveiling follows weeks of intense online pressure from thousands of Ugandan internet users who demanded that the soft drink giant sign the pageant star immediately after she finished as first runner-up in the inaugural Miss Universe Uganda 2026 competition on August 1.
Posting an official launch video featuring Kimberly holding a cold bottle of Pepsi, Crown Beverages Limited welcomed the rising star to their corporate family:
“She said it herself… she’s a BIG PEPSI addict! Now, she’s officially part of the Pepsi family. Welcome our new Brand Ambassador, @kimberlyjaelaremo. Stay #ThirstyForMore. We’re just getting started!”
When was Kimberly Jael Aremo Acio announced as the new Pepsi Uganda ambassador?
The official announcement dropped on Monday night, August 24, 2026, ending weeks of speculation regarding which corporate brand would be the first to capture Kimberly’s massive commercial appeal.
Pepsi Uganda shared a secondary video message featuring Kimberly addressing her fans directly, adding the caption:
“Hear it from the Queen herself @kimberlyjaelaremo and join us in welcoming her to the Pepsi family once more. Stay #ThirstyForMore. The best is yet to come!”
The endorsement deal marks a major commercial milestone for the teenager from Kole District, cementing her position as one of the most recognizable and commercially viable young faces in Uganda’s entertainment and fashion landscape.
What did Kimberly Jael Aremo say in her official Pepsi unveiling video?
Appearing in the official video wearing a smile, Kimberly expressed gratitude to Pepsi Uganda for giving her the opportunity to represent a product she has loved since childhood.
Kimberly reintroduced herself to her fans while reflecting on what the partnership means for her personal journey and for young Ugandans watching her:
“Hi everyone, my name is Kimberly Jael Aremo Acio, and I am your new Pepsi ambassador. I’m also Miss Afrikana, as well as Miss Universe Uganda first runner-up,” she began. “Honestly, words can’t express what I’m feeling right now about this. It’s really—it’s really exciting. I’m really grateful for the opportunity to represent such a beautiful brand.”
She reflected on growing up in Kampala and her long-standing love for the beverage:
“As a kid, I just loved the drink. I loved Pepsi. And to just see myself being here and just representing the brand that I loved as a kid, it’s just so surreal. And I’m honestly so happy about it because, like, guys, a whole Pepsi ambassador! What?!”
Kimberly also dedicated the milestone to her roots in Kololo and the youth of Uganda:
“Also, I’m from Kololo. Kololo is my home, Kololo is my heart, and just being able to represent young people, you know, that—from that place is just amazing. I’m looking forward to working with Pepsi as a person that believes in young people and just believes in our creativity and our boldness. So, I’m looking forward to bringing that same energy even as I represent.”
She closed her message with an encouraging word for young dreamers:
“And every young person who sees this, I want you to know that you can do it and you can do—you can do so much more. And just be bold, step into the space that you want to step into, and just shoot your shot, because I shot my shot, and here we are! I’m really happy and really grateful. Bye!”
How did social media pressure force Pepsi to sign Kimberly Aremo Acio?
The ambassadorial deal is the direct result of an organic, public-driven campaign that dominated Ugandan digital spaces throughout August 2026.
During the Miss Universe Uganda 2026 Grand Finale held on August 1 at the Imperial Royale Hotel in Kampala, Kimberly—representing Kole District—captured public attention with her low natural haircut, poise, and runway presence.
When the judges announced her as the first runner-up behind winner Mitchelle Daka, a wave of disappointment swept across X (formerly Twitter), TikTok, and Instagram. Fans and media commentators argued that Kimberly was the standout contestant capable of making an impression on the global stage.
Rather than letting the loss derail her momentum, Ugandan netizens turned the situation into an opportunity. Knowing Kimberly’s public love for Pepsi, thousands of users began tagging Pepsi Uganda’s official accounts, demanding that the beverage company sign her immediately to represent their brand.
The online campaign grew so loud that corporate executives at Crown Beverages Limited reached out to her management team, resulting in the contract signed on Monday.
Why does Kimberly Aremo call herself a lifelong Pepsi addict?
Unlike typical brand endorsements where celebrities promote products purely for financial gain, Kimberly’s connection to Pepsi long predates her pageant fame.
Months before entering the Miss Universe Uganda competition, Kimberly openly declared her fondness for the drink during broadcast radio interviews and on her personal social media channels:
- Sanyu FM Interview: During a live interview on Sanyu FM in June 2026, Kimberly confessed that she drank Pepsi “more than water,” prompting the radio hosts to hand her a cold bottle live on air.
- Childhood Photos from Kole: On her birthday, Kimberly posted a nostalgic throwback photograph from her childhood in Kole District, showing her as a young girl suckling on an empty Pepsi bottle.
Her authentic, unscripted love for the product made her the ideal candidate for Crown Beverages Limited, allowing Pepsi to convert a genuine fan into the official face of their national marketing campaigns.
Who is Kimberly Jael Aremo Acio and what are her achievements?
At just 19 years old, Kimberly Jael Aremo Acio has established a track record across academia, pageantry, and youth advocacy:
- Academic Excellence: Before entering pageantry, Kimberly graduated secondary school as a valedictorian at the top of her class, planning to pursue a degree in Biomedical Engineering.
- Overcoming Adversity: In public interviews, Kimberly has spoken openly about surviving intense childhood bullying between the ages of 10 and 13, an experience she credits with shaping her desire to advocate for youth empowerment and mental health guidance.
- Pageantry Record: She was crowned Miss Afrikana Uganda 2026, represented Kole District as Miss Universe Kole 2026, and finished as 1st Runner-Up at Miss Universe Uganda 2026.
- Youth Advocacy: Her platform focuses on structured youth mentorship, encouraging young girls across Uganda to pursue their goals regardless of background or financial constraints.
With her new role as Pepsi Uganda Brand Ambassador, Kimberly Jael Aremo Acio continues to demonstrate that missing out on one crown can open the door to even larger opportunities.
