KAMPALA — The countdown to one of East Africa’s biggest cultural and travel showcases is officially underway as organizers of Miss Tourism East Africa 2026 unveiled Team Uganda—the dynamic beauty ambassadors chosen to carry the national flag at the upcoming regional grand finals.
Guided by the official Swahili motto “Uzuri Na Shauku” (translating to Beauty and Passion), the regional finale will take place on Saturday, 12th September 2026, at the Kampala Marriott Hotel. Organized in direct partnership with the Ministry of Tourism, Wildlife and Antiquities alongside the Uganda Wildlife Authority (UWA), the event aims to position the region’s breathtaking landscapes, rich traditions, and conservation efforts on the global stage.
Who are the delegates representing Uganda at Miss Tourism East Africa 2026?
The delegates officially representing Team Uganda at Miss Tourism East Africa 2026 are Acam Betty, Kyoshabire Babra, and Okoobah Shakirah.
Selected following nationwide screenings and regional pageantry activations, these three ambassadors bring a strong blend of poise, communication skills, and environmental advocacy to the regional stage. As Team Uganda, their mission is to highlight the nation’s diverse tourist destinations—from wildlife game parks to rich cultural monuments—while competing against delegates from neighboring East African Community (EAC) member states.
When and where is the Miss Tourism East Africa 2026 Grand Finale taking place?
The Miss Tourism East Africa 2026 Grand Finale will take place on Saturday, 12th September 2026, hosted at the Kampala Marriott Hotel in Kampala.
The schedule kicks off with a glam red-carpet entrance before transitioning into the main event stage show. Attendees will experience cultural runway presentations, creative wear showcases, wildlife conservation speeches, and intelligence Q&A rounds before the new regional tourism queen is crowned.
What is the theme and mission of Miss Tourism East Africa 2026?
The theme of Miss Tourism East Africa 2026 is “Uzuri Na Shauku”, which focuses on combining personal presentation with a genuine passion for regional heritage, community development, and wildlife conservation.
Beyond traditional pageant elements, Miss Tourism East Africa functions as a strategic advocacy campaign supported by public tourism institutions. The platform equips young women to act as regional brand ambassadors, encouraging domestic and international travel, backing eco-friendly hospitality ventures, and raising awareness about protecting endangered species across East Africa’s national parks.
Who are the official sponsors and partners supporting Team Uganda?
The execution of Miss Tourism East Africa 2026 is supported by a combined coalition of government agencies, corporate travel brands, and media partners.
To give readers a clear view of the institutional backing behind Team Uganda, the official partners include:
| S/No | Partner / Sponsor Name | Organization Type & Role |
| 1 | Ministry of Tourism, Wildlife & Antiquities | Government Line Ministry / Principal Patron |
| 2 | Uganda Wildlife Authority (UWA) | Conservation Partner & Wildlife Agency |
| 3 | Kampala Marriott Hotel | Official Host Venue & Hospitality Partner |
| 4 | NBS Television | Official Broadcast Media Partner |
| 5 | Gorilla Tours | Domestic Safari & Travel Logistics Partner |
| 6 | Amavia Tours & Travel | Regional Tour Operator Partner |
| 7 | Beauty & Fashion College | Styling, Grooming & Academy Partner |
| 8 | Socialites of Uganda | Digital Community & Promotional Partner |
How can fans get tickets or inquire about sponsorships for Miss Tourism East Africa 2026?
Members of the public, travel enthusiasts, and corporate brands looking to partner with Miss Tourism East Africa 2026 can reach the organizing secretariat directly through their official lines:
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Official Inquiries Phone:
+256 700 870 042 -
Official Email Addresses:
misstourismea@gmail.com/info@misstourismeastafrica.org -
Official Social Channels:
@misstourismeastafrica(Facebook)
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