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Ugandan gospel artist and mother Wetsetse Suzan has been appointed as the ambassador for Byeffe’s new Tutubisa promotion, a three-month campaign aimed at educating consumers on the proper preparation of the company’s porridge flour while rewarding them for taking part.
With a growing presence in both the entertainment industry and on social media, Suzan will be at the forefront of the campaign as Byeffe seeks to strengthen its connection with consumers across Uganda.
Her appointment places her at the heart of a campaign that goes beyond simply promoting a product. As the Tutubisa ambassador, Suzan will help educate consumers about Byeffe’s porridge flour, encourage participation in the competition and use her influence to take the campaign’s message to a wider audience.
The campaign officially kicked off in Mbale City, marking the beginning of a three-month journey that will see Tutubisa activities and activations extend to different parts of Uganda.
Why Was Wetsetse Suzan Chosen as the Tutubisa Ambassador?
For Byeffe, the decision to choose Wetsetse Suzan as the Tutubisa promotion ambassador was driven by her ability to connect naturally with the audience the campaign seeks to reach.
Suzan has built a strong presence on social media, giving her the numbers, reach and influence needed to create widespread awareness about the promotion. Her established audience allows her to take the Tutubisa message beyond physical activations and directly into the digital spaces where many of her followers engage every day.
However, her suitability for the role goes beyond her social media numbers. As a woman and a mother, Suzan brings a personal connection to a campaign that focuses on nutrition, food preparation and families. Her experience as a mother gives her a relatable perspective on the importance of preparing nutritious meals and making thoughtful choices about the food consumed at home.
It is this combination of influence, motherhood and relatability that makes Suzan a strong fit for the campaign. Her role is not limited to simply being the face of Byeffe’s Tutubisa promotion. She is expected to actively engage consumers, create awareness about the campaign, encourage participation and help demonstrate how Byeffe’s porridge flour can be properly prepared.
Her presence also gives the promotion a familiar and relatable voice, particularly among women and mothers who play a central role in food preparation and household nutrition. Through her influence and personal connection with consumers, Suzan is expected to help Byeffe take the Tutubisa campaign to a much wider audience across Uganda.
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What Role Will Wetsetse Suzan Play?
As the face of the Tutubisa promotion, Suzan will play a key role in encouraging Ugandans to take part in the campaign. She will leverage her social media platforms and public influence to explain how the promotion works, encourage consumers to record and submit their preparation videos, and create awareness about the campaign’s activities as they move across different parts of the country.
Beyond driving participation, Suzan will also help consumers understand the proper way to prepare Byeffe’s porridge flour. This educational aspect is central to the promotion, as Byeffe seeks to ensure that customers can achieve the same quality and taste of porridge at home as they experience when purchasing the ready-made product from its vendors.
Through her demonstrations and relatable communication, Suzan will make the preparation process easier for consumers to understand, giving them greater confidence to prepare Byeffe porridge correctly in their own homes. Her involvement is therefore expected to make the campaign both informative and engaging while strengthening the connection between Byeffe and its consumers.
What Is the Tutubisa Promotion About?
Tutubisa is a three-month consumer promotion launched by Byeffe, a nutrition company specialising in porridge flour made from locally sourced ingredients, including pumpkins and carrots.
The promotion invites consumers to prepare Byeffe porridge flour at home while recording a video showing the preparation process. Once completed, participants are required to send their videos to Byeffe through the company’s designated WhatsApp number for a chance to win Shs100,000.
Beyond the online competition, Tutubisa will feature physical activations in different parts of Uganda, allowing Byeffe to engage directly with consumers. The campaign officially started in Mbale City, with more activations expected as the three-month promotion progresses.
Through a combination of physical outreach and Wetsetse Suzan’s strong social media influence, Byeffe aims to take the Tutubisa message to a wider audience, encourage consumer participation and strengthen its connection with customers across the country.
Why Does Byeffe Want Consumers to Learn How to Prepare the Flour?
One of the key objectives of the Tutubisa promotion is to address the differences some consumers have noticed between Byeffe porridge prepared at home and the ready-made porridge sold by the company’s vendors.
Byeffe’s ready-made porridge is available from vendors in different locations, with a cup reportedly costing about Shs1,000. However, some consumers who purchase the flour and prepare the porridge themselves have observed that the taste, consistency or overall quality can differ from what they get from the vendors.
Through Tutubisa, Byeffe is seeking to understand what may be causing these differences. The videos submitted by participating consumers will give the company an opportunity to observe how the flour is being prepared at home and identify areas where consumers may need additional guidance.
Ultimately, the campaign is intended to help consumers master the proper preparation process so they can enjoy Byeffe porridge at home with the quality and taste they expect.
How Can Consumers Take Part?
To participate in the Tutubisa promotion, consumers are required to prepare Byeffe porridge flour at home while recording a video of the preparation process.
Once the video is completed, participants can submit it to Byeffe through the designated WhatsApp number for a chance to win Shs100,000.
The competition will run alongside a series of physical activations across different parts of Uganda throughout the three-month campaign. Through this approach, Byeffe is combining consumer education, engagement and rewards, while giving customers an opportunity to showcase how they prepare the product and learn the proper preparation process.
What Does Wetsetse Suzan Bring to the Campaign?
Suzan’s appointment gives Byeffe an ambassador capable of bridging the gap between a commercial campaign and everyday consumers. Her strong influence provides the reach needed to take the Tutubisa message to a wider audience, while her identity as a woman and mother gives her a personal connection to the campaign’s focus on nutrition, food preparation and family wellbeing.
For Suzan, the role also presents an opportunity to use her platform beyond entertainment and engage in a campaign that speaks directly to families and everyday food choices. As Tutubisa expands from its launch in Mbale City to other parts of Uganda, her ability to connect with audiences online and engage consumers during physical activations will be central to the campaign’s success.
Over the next three months, Byeffe is banking on Wetsetse Suzan’s influence, relatability and ability to connect with people to make Tutubisa more than just a promotional campaign. The company hopes the initiative will create a platform for educating consumers, understanding their experiences and strengthening the relationship between Byeffe and the customers who have supported the brand over the years.
